Trades Guild
Works
Branding, Web Design, Social Media Management, Videography
Website
Challenge
Trades Guild needed to modernize its online presence to better connect with potential members, industry partners, and the general public. They sought to increase awareness of their programs, attract new members, and strengthen their position as a leading advocate for the skilled trades.
INTJ Style Marketing developed a comprehensive digital strategy encompassing:
We created a user-friendly website that clearly showcased Trades Guild’s mission, programs, membership benefits, and resources. The website featured engaging visuals, easy navigation, and clear calls to action to encourage engagement and membership sign-ups.
We produced compelling videos highlighting the value of skilled trades, showcasing success stories of Trades Guild members, and promoting the organization’s programs and initiatives. These videos were used on the website, social media platforms, and in presentations.
We refined Trades Guild’s brand identity, creating a modern and professional look that resonated with their target audience. This included colour palette selection, and development of brand guidelines. Also we designed effective newsletters for them.
We developed and implemented a social media strategy to increase Trades Guild’s online presence and engagement. This included content creation, scheduling, community management, and targeted advertising campaigns to reach potential members and industry partners.
Result
The new website attracted increase in traffic and engagement, with visitors spending more time exploring the site and accessing resources.
The cohesive branding and engaging content across various platforms strengthened Trades Guild’s brand recognition and positioned them as a leading voice in the skilled trades community.
The website and social media channels provided effective platforms for communicating with members, partners, and the public, fostering a stronger sense of community.